March Madness is a bracket project using musicians made for the New Haven Symphony Orchestra. Visuals and logo were used on social media and in the classroom where participants voted on their favorite composers from the US. In the classroom, interactive pdfs allowed teachers to view videos of composers’ music when clicking on their names. On social media, followers voted using polls, and graphics were updated every week to present the results. The March Madness campaign led to a 346% increase in Instagram content interactions.
