Redesign concept for local bagel shop Shef's Bagels. The assignment I was given was to rebrand a local business, imagining that there were no budget constraints. I created a new visual system for the restaraunt. I noticed that they originally did not have a website or custom food packaging, so those were important things that I wanted to include. I chose the color scheme to reflect the warm and welcoming atmosphere of the shop. When designing the logo I made sure to incorporate their hand made bagel look that is never perfectly round, and created the lettering to reflect that same look.

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