Visual Identity for a series of concerts at the Canal Dock Boathouse in New Haven, CT, Created for the New Haven Symphony Orchestra. The goal was to attract new audiences while still interesting the usual concert-goers. Using inspiration from music festival designs, I created this look to give the concerts a bold and summery feel, mixing the orchestra's company colors and fonts with new elements such as drop shadows and a wave motif that repeats throughout different concert material. Along with the logo, I created social media posts and newspaper ads to advertise the concerts and the featured performers, as well as a promotional video using Premiere Pro.
Small Newspaper Ad
Large Newspaper Ad
Medium Newspaper Ad
